Monopoly Go keeps finding ways to stay fresh, and this next collab is honestly one of its cutest yet. Scopely is teaming up with Sanrio to bring Hello Kitty and friends into the game from March 10 to March 29, 2026. For a few weeks, the board is basically turning into a pastel Sanrio playground, and it's a pretty fun change of pace from the usual grind Monopoly Go Stickers.

The event pulls in a full lineup of fan favorites, including Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi. If you grew up with these characters, it's a nostalgia hit. If not, it's still hard not to appreciate how colorful everything looks.

The usual mini-games are getting themed makeovers. Partners has you teaming up to spin and build Hello Kitty-themed attractions, which makes the co-op grind feel lighter and more playful. Treasures, the digging mode, swaps in Sanrio-style visuals so even hunting for rewards feels on-theme. It's still the same core gameplay, just wrapped in a much cuter package.

Racers might end up being the standout mode during this collab. You're rolling dice and competing as usual, but now the vehicles are styled after different characters, which adds some personality to the chaos. It's still competitive, especially if you're pushing for leaderboard rewards, but the presentation makes it feel more like a fun event than a sweat fest. Deluxe Drop is also part of the mix, offering limited-time loot with Sanrio designs to keep people logging in daily.

Collectors are going to have plenty to chase. There's a nine-sticker Hello Kitty and Friends set that's fully tradable, so expect the usual rush of trading in chats and friend groups. Completing albums for bonus rewards is still one of the most satisfying parts of Monopoly Go, and themed stickers just make it more tempting to finish the set.

Cosmetics are a big part of the appeal too. You'll see themed shields, dice, and emojis featuring the characters, which are perfect if you like flexing limited items on your profile. There's also a new feature called Style Tokens, letting you customize your in-game token with accessories inspired by the Sanrio crew. It ties into the ongoing Pets Season, so your board presence ends up looking a lot more personalized.

This feels like a smart move. Monopoly Go has already done big crossovers before, but Hello Kitty and friends have a global fanbase that goes way beyond typical board game players. For three weeks, the game leans fully into that cozy, cheerful vibe, and honestly, it's a nice contrast to the usual competitive energy Monopoly Go Stickers buy.

If you're into collecting, trading, or just want something visually different while you grind dice, this event is probably worth your time. Mark March 10 on your calendar—things are about to get very pink, very cute, and very busy on the board.